CRM Marketing Officer (French Speaker)

randstad SSC is recruiting for a client, a renowned bank that´s seeking a CRM Marketing Officer (French Speaker)

responsabilidades chave

your role:

Campaign and Project Management:
• Manage the CRM campaign schedule, ensuring timely delivery and excellent quality of all outputs.
• Coordinate the complete campaign cycle: from receiving and analyzing briefs to liaising with the teams involved in the projects. CRM Platform Management (Focus on Operation and Execution):
• Advanced Targeting: build audience segmentation for campaigns using the CRM platform's capabilities.
• Omnichannel Campaign Execution: Configure personalized communication campaigns across
multiple channels (email, SMS, push notifications, etc.).
• Management and integration of communication assets: receive and manage communication assets (texts, images, etc.) and coordinate the approval and review process (sending proofs or BATs).
• Material Availability: Ensure all communication materials and workflows are properly
configured and available in the CRM tool.
• Continuous Optimization: Identify and propose new functionalities and opportunities to improve CRM usage, aiming for greater operational efficiency and campaign impact.
Data Analysis:
• Monitor, analyze, and interpret key CRM and campaign data and metrics.

2 INTERNAL DOCUMENT

• Generate clear and practical reports, presenting actionable insights into leadership and other areas of the company.
CRM Team Support and Development:
• Provide operational support to CRM platform users.
• Conduct operational training for new employees who will use CRM tools
• Supervise and assist in developing the skills of CRM assistants, ensuring excellence in campaign execution.
• Act as a focal point for operational activities with the CRM Team Leader.

competências

if you have:
education: Bachelor’s degree in marketing, Communication, Business Administration, Advertising, Business, Economics, or related fields.
• Experience: Solid marketing experience, with a specific focus on CRM management and marketing automation.
• Languages: Fluency in English and French (C1 level or higher).
• Tools: Proven proficiency in using CRM platforms (knowledge of Adobe Campaign, Salesforce, Imagino, or similar tools will be highly valued).
• Data Analysis: Strong analytical skills to interpret metrics, customer data, and generate
reports with insights. Practical knowledge of BI tools (e.g., advanced Excel, Power BI) is a plus.
• Strategy: Demonstrated ability to translate business objectives into effective CRM strategies and action plans.
• Communication: Excellent written and verbal communication skills, with the ability to present complex ideas clearly.
Desirable Requirements (What would be a plus):
• Practical experience with Adobe Campaign.
• Practical experience with Monday.
• Experience in planning and executing A/B tests for campaign optimization.
• Recognized certifications in CRM or marketing automation platforms.
• Experience with marketing automation platforms (e.g., Mailchimp, HubSpot).
Soft Skills:
• Clear and Empathetic Communication: Ability to express oneself and listen actively.
• Collaboration and Teamwork: Ability to work integrally with various areas of the company.
• Proactivity and Autonomy: Initiative to solve problems and seek improvements without
constant supervision.
• Adaptability and Curiosity: Willingness to learn new tools, processes, and adapt to a dynamic environment.
• Rigor and Detail Orientation: Meticulous attention to ensure accuracy and quality in all
deliverables.
• Analytical and Strategic Thinking: Ability to break down problems, analyze information, and plan long-term.
• Organization and Time Management: Ability to manage multiple tasks and priorities effectively.
• Problem Solving: Logical and creative approach to overcoming challenges.

principais benefícios

Integrate a renowned company in a multicultural environment in a temporary position;