Customer Marketing Manager On Trade Sell in - 1year

• Career progression opportunity
• Opportunity to join a successfulcompany

Sobre o nosso cliente

Our client is a leading multinational company within the premium spirits industry, recognized for its strong portfolio of brands, innovation-driven culture, and commitment to sustainable brand growth.

Descrição

This role reports to the Customer Marketing Channel Lead Sell-In Iberia and is a 12-month maternity cover position.

• Implement and execute the BTL strategy for the On Trade/Sell In channel, ensuring alignment with overall brand objectives.
• Lead shopper and customer-focused activation plans along the path to purchase.
• Adapt and execute channel marketing toolkits to maximize consistency and effectiveness across activations.
• Act as the Customer Marketing lead for a portfolio of priority brands, partnering closely with Consumer Marketing teams.
• Contribute to Integrated Activity Planning (IAP), bringing customer, shopper, and brand insights into the planning process.
• Manage and optimize A&P budgets, including ROI tracking, GTN investments, forecasting, invoicing, and PO management.
• Collaborate with Sales teams to develop tailored activation plans for key customers.
• Evaluate campaign performance and continuously identify opportunities for improvement.

Perfil ideal

• Minimum 3 years of experience in Marketing, Trade Marketing, Shopper Marketing, or Commercial roles, preferably within FMCG or premium brands.
• Strong understanding of customer and shopper activation strategies, with experience working directly with key accounts.
• Strong commercial mindset, with experience managing budgets and evaluating marketing ROI.
• Fluent in both Portuguese and English.
• Experience with shopper marketing activations, events, or agency environments is highly valued.
• Outstanding communication and presentation skills.

Vantagens

• Opportunity to join a market-leading international FMCG business with a portfolio of renowned brands.
• Valuable opportunity to further develop expertise in customer marketing and brand activation within a premium consumer goods business.
• Exposure to high-profile brands and strategic customer marketing projects.
• Strong cross-functional exposure across Sales, Marketing, and Commercial teams.
• Possibility to participate in cross-market projects with an Iberia scope, supporting business growth and best practice sharing across the region.